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0.0 Barriers

A beer brand and a driver in the same image?

Well, Heineken 0.0 alcohol can unlock everyone from barriers.

To launch its non-alcoholic beer, Heineken turned every 0.0 beer bottles and cans into a payment method to open road tolls across Brazil during the whole summer.

To launch its non-alcoholic beer, Heineken turned every 0.0 beer bottles and cans into a payment method to open road tolls across Brazil during the whole summer.

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