
Racists, Uber is not for you.
According to specialists, the first step against racism is to assume that it exists.
After that, the search for information to fight prejudice begins.
So Uber took the first step. *brave move btw

Our main campaign asset was real users’ reports directly from the app.




For the launch of educational videos against racism in the app, Uber sent a direct message excluding and prohibiting racists on its platform.

CCSP: Ouro - OOH / Prata - Direct / Bronze - PR