
Classicals Behind the Classics
To attract young people to the new concert season, the Brazilian Symphony Orchestra found a clever way to remind them they already liked classical music. They just didn't notice it.









Cannes : Silver - Direct / Shortlist - Direct
D&AD : Graphite Pencil
Clio Music : Silver Digital Social / Finalist Digital Social
Epica : Gold / Bronze
El Ojo : Silver - Direct / Silver - Interactive
New York Festivals : 3 Finalists