The cultural impact that Rock in Rio causes, encouraged the Government to ask the festival for a campaign against drugs.
But how can a music festival, full of rock stars, create an anti-drug campaign without being fake?
The answer lies in the essence of rock'n'roll: freedom
New York Festivals : Finalist - Digital (Websites & Microsites)
Billboard Music Marketing Awards : Winner (PR)
FWA : Public Shortlist
Young Guns : Bronze - Best Use of Digital PR